Awebstar Technologies

Feedback management system + NPS software

A feedback management system that collects, tracks and closes the loop

Gather feedback from website, SMS, email, QR and walk-in kiosk under one roof — then turn every response into an owned task, an NPS score and a trend your team can act on.

4.75 star rating
4.95 star rating
4.35 star rating
Feedback management system dashboard showing customer feedback across channels

What it is

A survey tool collects answers.
A feedback management system closes the loop.

Most teams start with a survey builder, gather a few hundred responses, export a spreadsheet — and stop. Nothing is assigned, nothing is resolved, and the unhappy customer who triggered it has already gone. A feedback management system is the layer that turns responses into ownership: alerts on low scores, a task with a name against it, a record of what was done, and a score you can trend over time.

01 · Collect

Ask on the right channel

Website, SMS, email, QR or offline kiosk — same question set and rating scale across all of them.

02 · Detect

Get alerted instantly

A low rating triggers a prioritised push notification to the right person, not a weekly digest nobody reads.

03 · Act

Convert feedback into a task

From the collaborative Response Inbox, assign the response, add internal notes and mark it resolved.

04 · Measure

Track NPS and trends

Scores by branch, staff member, channel and period, with drill-down reports and scheduled summaries.

Core capability

All-inclusive feedback tracking and management.

Establish the frequency and volume of feedback from your customers, act on it from the Response Inbox, and push insights to your team by notification or email.

Various rating scales in the feedback management system

Various rating scales

NPS, CSAT, star, smiley, multiple choice and open text. Industry-standard scales so short-term satisfaction and long-term loyalty are measured separately rather than blended into one vague number.

Take action from the collaborative response inbox

Take action from the Response Inbox

Every response lands in one collaborative queue. Assign an owner, thread internal comments, convert a complaint into a task and close it with a recorded outcome.

Push notifications and alerts for low feedback ratings

Push notifications and alerts

A prioritised notification the moment a detractor submits, so the recovery call happens before a public review does. Daily performance summary mailed to your inbox.

Comprehensive insights and drill-down feedback reports

Comprehensive insights and reports

Filter by outlet, staff, channel, date and question. Compare branches, find the location dragging the average down, and export whatever finance asks for.

NPS software

Net Promoter Score, tracked properly.

NPS is only useful when it's measured consistently and segmented. Ask one question — how likely are you to recommend us — then watch the score move by branch, by therapist, by channel and by month. The system handles the classification, the maths and the trend line, so the conversation shifts from "what's our score" to "which location is dragging it down, and who's fixing it".

How the score is built

0123456 78 910
Detractors 0–6 Passives 7–8 Promoters 9–10
NPS = % Promoters − % Detractors
  • Automatic classification. Every response is bucketed as promoter, passive or detractor as it arrives — no spreadsheet formulas to maintain.
  • Detractor alerts. A score of 6 or below fires an immediate notification so someone can call before the review site does.
  • Segmented scoring. NPS by outlet, staff member, service, channel and time period, so the number points at a cause.
  • Trend reporting. Month-on-month movement with drill-down into the verbatim comments behind each shift.

Want to see your own NPS dashboard?

We'll set up a demo account with your branches and question set so you're looking at your data, not a sample.

Feedback survey app running as a kiosk on a tablet

Offline collection

A powerful feedback app for iPhone and Android

Web-only tools miss the customer who never gives you an email address — the walk-in, the diner, the patient in the waiting room. Set the app up in a couple of minutes to run an iOS or Android kiosk, or take in-person feedback on a handheld. It works completely offline and syncs every response securely once you're back on the network.

  • Runs on any tablet — no proprietary hardware required
  • Full offline mode with secure sync on reconnect
  • Kiosk lock so customers can't exit the survey
  • Same questions and reporting as your online channels
Get it on Google Play Download on the App Store

Platform showcase

What the system does with a response.

Resolve customer issues faster from the feedback dashboard

Resolve issues faster

Customers pinpoint exactly what went wrong, the response is routed to whoever owns that outlet or service, and the resolution is logged against the original feedback — so nothing sits unowned in a shared inbox.

Feedback platform insights on customer preferences

Observe customer preferences

Patterns surface across hundreds of responses — the service that consistently underperforms, the branch where wait times dominate the comments, the staff member customers keep naming.

Kiosk feedback device capturing walk-in customer feedback

Kiosk feedback at the point of service

Evaluate the experience while it's still fresh, on a device at reception or the exit. Captures the majority of walk-in customers who would never open a follow-up email.

Hardware

Feedback kiosk devices and tablet models.

The app runs on standard tablets, so you can use hardware you already own or buy off the shelf. These are the stands and models our clients deploy most often.

P15 feedback kiosk device Tablet feedback kiosk stand Tablet screen running the feedback survey app Floor-standing feedback kiosk display

Not sure which setup fits your outlets?

Tell us how many locations you run and how customers reach you — we'll recommend the channel mix and hardware.

Inside the app

Inside the feedback survey app.

Feedback survey app screen — question setup Feedback survey app screen — rating scale Feedback survey app screen — response detail Feedback survey app screen — reporting Feedback survey app screen — dashboard

How to choose

Survey builder, review platform, or feedback management system?

These three get confused constantly, and buying the wrong one is why feedback programmes stall by month three.

CapabilitySurvey builderReview platformThis system
Build and send surveysYesLimitedYes
Collect offline / walk-in feedbackNoNoKiosk app, works offline
Assign responses as tasksNoNoResponse Inbox
Alert on a detractor in real timeNoAfter it's publicInstant push
NPS tracked over timeManualNoBuilt in
Per-branch and per-staff reportingNoNoYes

Who uses it

One system, adapted to how each industry collects.

Spa and salon feedback

Spas and salons

Post-service surveys tied to the individual therapist, turning satisfaction into a measurable staff performance metric.

Restaurant feedback system

Restaurants

QR at the table covering food, service and atmosphere, with results split by outlet, shift and server.

Retail customer feedback management

Retail management

Store-experience surveys across shopping chains and malls, with comparable scores for every outlet.

Hotel guest feedback management system

Hotels

Guest feedback surveys in-stay and post-checkout, so an issue is fixed while the guest is still on property.

Patient feedback management system for healthcare

Healthcare

Patient satisfaction captured on a reception tablet at hospitals, clinics and healthcare centres, with alerts to the duty manager.

Event and seminar feedback with lead capture

Events and seminars

Offline kiosks capturing session ratings and delegate details at conferences — doubling as a lead capture tool.

Book a demo

See it running on your own outlets.

Send us a few details and we'll set up a walkthrough with your branches, your services and your question set — so you're judging real reporting, not a generic sample account.

  • 30-minute walkthrough, no obligation
  • Quote issued within 24 hours
  • Free trial with no card required
  • Migration of existing surveys handled for you

Request a demo & pricing

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Questions

Feedback management system FAQs.

What is a feedback management system?

A feedback management system is software that collects customer feedback across multiple channels, routes each response to the person who can act on it, and reports satisfaction over time. It differs from a survey tool in what happens after submission: alerting, task assignment, resolution tracking and trend reporting rather than just a results export.

How is it different from a survey tool?

A survey tool ends at data collection. A feedback management system adds the workflow — real-time alerts on low scores, a shared Response Inbox where feedback becomes an assigned task, a record of how it was resolved, and NPS trended by branch, staff member and channel.

Does it include NPS software?

Yes. Net Promoter Score is built in: responses are automatically classified as promoters, passives or detractors, the score is calculated for you, and it can be segmented by outlet, staff member, service and period. Detractor responses trigger an immediate alert.

Can it collect feedback offline?

Yes. The iOS and Android app turns any tablet into an offline kiosk. It captures responses with no internet connection and syncs securely once reconnected, which makes it workable for walk-in retail, clinics and event venues.

Which channels are supported?

Website and in-app surveys, SMS, email, QR codes at the point of service, and tablet kiosks for walk-in customers. The same question set and rating scale runs across all of them, so responses stay comparable no matter where they came from.

Can we migrate existing surveys and historical data?

Yes. Surveys and response data can be moved across from other platforms, and the support team will handle the migration with you so reporting history isn't lost in the switch.

How much does it cost?

Pricing depends on team size and which channels you use, so quotes are issued individually — typically within 24 hours of a request. Every plan starts with a free trial and no card is required to begin.

Is it suitable for multiple branches?

Yes. Higher plans support unlimited projects with separate reporting per site, so each branch is measured independently while group-level reporting stays consolidated. Custom branding and integrations are available on Pro.

Start your free trial

Set up your first survey in minutes, publish it to any channel, and see responses land in the Response Inbox the same day.